Client: BMW Thailand Agency Services: Planning, management, caretaking
Thailand’s top salespeople were invited by BMW to experience the city of Munich and her environs first-hand. During their 4-day sojourn, the 40 participants tested the culinary delights of Munich’s most prominent restaurants and got to know the hometown of BMW, from production line to dealership. An excursion to Neuschwanstein castle allowed the visitors to unwind and take in the impressive panorama of the Alps and Bavarian castles.